IBM UNICA online training

IBM UNICA is a cloud-based marketing automation solution for huge enterprises. It is
suitable for users across a variety of industries in consisting of banking, financial services,
retail, high technology, insurance, hospitality, and others. It provides inbound and outbound
marketing, event-based marketing, web analytics and lead management.
IBM UNICA is a brand within IBM's software group comprising multiple enterprise marketing
management products. With IBM UNICA Campaign and its companion products, you can
plan, design, execute, measure, and analyse multiwave, cross-channel, and highly
personalized marketing campaigns.
IBM UNICA products are innovative marketing solutions that turn your passion for
marketing into business success. Our comprehensive approach to interactive marketing
enables organizations worldwide to understand their customers and use that understanding
to engage buyers in highly relevant, interactive dialogues across digital, social, and
traditional marketing channels.
Data from business process management (BPM) is acquired and sent to Planning Analytics
on Cloud using IBM Unica Campaign. Automated activities like email notifications and audit
logs can help satisfy data security and Sarbanes-Oxley compliance.

PREREQUISITES:
No prerequisites required but to learn IBM Unica if you have a basic understanding of
database marketing it is added as an advantage.

SALARY:
 An average salary of Unica Campaign Developer ₹ 4.2 Lakhs per year.
 Unica Campaign Developer salary in India ranges between ₹ 3.0 Lakhs to ₹ 8.5 Lakhs
per year.